Compton holds a number of other positions in the optometry field. I need them to understand that we care about their visual health, and we are willing to go the extra mile to prove that.” “I want my patients to see me as more than just someone who will provide a prescription for glasses or contacts. Through online marketing, Compton Eye Associates can calculate ROI, target demographics, review analytics and test results. He believes online marketing not only helps patients, but it makes him a better doctor. “But if I were to rate the most effective method, it would by far be my social media presence,” says Dr. If there is a marketing medium in existence, I am sure I have dabbled in it,” he says. “My practice can be found everywhere-billboards, radio, television, letter writing, flyers, etc. He sees this as another extension of the vast marketing that he considers an essential component of his business. “It is not only important to create an environment where patients feel comfortable, you also have to encourage those fans to help spread the word about their experiences.” “Nowadays, patients review your Yelp, Zoc Doc or Google Review before even picking up the phone to call the office,” he says. It is a testament to the dedicated work by Dr. An Internet search shows that his patients leave reviews with the kind of enthusiasm normally reserved for new restaurants and hot ticket Broadway shows. Whether it was for the people, the culture or the area, I knew if I was ever going to open something of my own, it would be here.”Ĭompton Eye Associates, which opened in 2015, provides specialty and routine contact lens fittings, comprehensive eye examinations, pediatric vision care, ocular disease management and surgical consultations. “I decided to open my own office within Washington Heights and Inwood community. “Although this was supposed to be for just a few months, I can confidently say that after eight years it was a great decision,” he says, adding that when it came time to move on, it wasn’t back to the freedom of freelance, but to the commitment of his own practice. When an ophthalmologist asked him to cover a maternity leave for one of the doctors at his practice, Dr. And for the next two years, he worked as a freelancer, enjoying the freedom of his flexible schedule. Compton completed a residency at Wilmington Veterans Affairs Medical Center in Wilmington, DE. Upon graduation from the College in 2005, Dr. “It was a great opportunity for me to meet other professionals in the field, and I had the opportunity to tour the SUNY Optometry campus. “I was able to participate in a program called CSTEP, which was designed to expose college students to different careers in healthcare,” he says. Though majoring in biology, he was a salesperson at an optical retailer. The New York City native was introduced to the field while a student at City College of New York. But in the years that he has been practicing, he has embraced the work in a way that makes more than a difference-it changes lives. Jason Compton’s initial interest in optometry was sparked because he thought the profession would provide a healthy work/life balance in a field that made a difference. He wears many hats-from doctor to online marketer-in order to be a stellar practitioner.ĭr.
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